August 30, imens shoes stylendependent B2C platform Taobao Mall (www.tmall.com) Beauty House released its first report on consumer trends, cosmetics, “the first half of 2011, Taobao Mall Tmall cosmetics consumer trends report”, by cosmetics turnover, the proportion of male and female consumers , the proportion of the regional consumer transactions such as data analysis, released 2011 annual summary of China beauty consumer price index.
men skin care spending rising
three from the mall cosmetics category (including “Skin Care / Body / oil”, “make-up Beauty Tools” “perfume”) point of view, skin care, body oils and other products are still TMALL most concern to consumers category. Meanwhile, men skin care spending increased steadily, more than 60% per quarter growth rate.
domestics popular cosmetic brands online shopping the high
consumers pay more attention to brand
domestic cosmetics forever 21 dressbrands are increasingly favored by consumers. According to the release of the cosmetics brand TMALL consumer data, diadora soccer shoesas in June 2011, TMALL line covering 98% of the mainstream brands, as Asia richest genuine brand cosmetics B2C platform.
in TMALL all beauty products, according to the amount of actual consumer brand search data found in the first half of the brand most consumers are mainly concerned about the cheap herbal Herborist mask so that the domestic brands and beauty close to the people of the Korean cosmetics brand.
Zhejiang woman most Exquisite
Henan man most “smug”
According to the first half of female users to buy makeup TMALL / perfume data Zhejiang 150 million women buy makeup / perfume, among the nation shouwei.
“Aromatic” all girls to account for Jiangsu and Zhejiang, Henan, a man said, “to self-improvement.” According TMALL male users to buy makeup / perfume data show that men average purchase per Henan 3.6 pen men make as China most concerned about its image of men.
Shanghai housing prices high, the pursuit of lifestyle buy a house than to buy cosmetics, dress. In “Prodigal women” under the influence of Shanghai men purchase cosmetics average customer price $ 450, deserved to be the most tasteful Chinese men.