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E-commerce trends caused by a high degree of interest in the traditional telecommunications industry. Following the June of this year, China Mobile, Taobao Mall opened “China Mobile official flagship store”, China Telecom, China Unicom and other provincial telecom operators have also entered the power business platform Taobao Mall. Data show that as of September 1, including Guangdong Unicom, telecommunications, etc., Zhejiang Sheng 10 municipal operators in Taobao Mall opened a flagship store, these stores not only sell mobile terminals, but also the sale of prepaid subscription packages and contract machine.
three major telecom operators have online business, why the platform for third-party electricity providers attach so much importance? In this regard, Analysys Business Solutions Guo Rong, general manager of South China that both mobile, telecommunications, or Unicom, online business in addition to marketing, the more commitment to service functions, not in its own marketing channels reebok classicsto achieve maximum effect. Taobao shop indiadora mtb cycling shoes the mall, a variety of marketing activities, more dior watchesefficient manner.

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August 30, imens shoes stylendependent B2C platform Taobao Mall (www.tmall.com) Beauty House released its first report on consumer trends, cosmetics, “the first half of 2011, Taobao Mall Tmall cosmetics consumer trends report”, by cosmetics turnover, the proportion of male and female consumers , the proportion of the regional consumer transactions such as data analysis, released 2011 annual summary of China beauty consumer price index.
men skin care spending rising
three from the mall cosmetics category (including “Skin Care / Body / oil”, “make-up Beauty Tools” “perfume”) point of view, skin care, body oils and other products are still TMALL most concern to consumers category. Meanwhile, men skin care spending increased steadily, more than 60% per quarter growth rate.
domestics popular cosmetic brands online shopping the high
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domestic cosmetics forever 21 dressbrands are increasingly favored by consumers. According to the release of the cosmetics brand TMALL consumer data, diadora soccer shoesas in June 2011, TMALL line covering 98% of the mainstream brands, as Asia richest genuine brand cosmetics B2C platform.
in TMALL all beauty products, according to the amount of actual consumer brand search data found in the first half of the brand most consumers are mainly concerned about the cheap herbal Herborist mask so that the domestic brands and beauty close to the people of the Korean cosmetics brand.
Zhejiang woman most Exquisite
Henan man most “smug”
According to the first half of female users to buy makeup TMALL / perfume data Zhejiang 150 million women buy makeup / perfume, among the nation shouwei.
“Aromatic” all girls to account for Jiangsu and Zhejiang, Henan, a man said, “to self-improvement.” According TMALL male users to buy makeup / perfume data show that men average purchase per Henan 3.6 pen men make as China most concerned about its image of men.
Shanghai housing prices high, the pursuit of lifestyle buy a house than to buy cosmetics, dress. In “Prodigal women” under the influence of Shanghai men purchase cosmetics average customer price $ 450, deserved to be the most tasteful Chinese men.

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Anyty (Aini Ti) is Japan 3R Group brand, its Anyty (Aini Ti) portable scanner scanner in Japan traditional areas of sales and popularity ranks fourth, behind Fujitsu, Canon, Epson; In Japan, portable scanner market accounted for more than 95% market share; 2008 Anyty (Aini Ti) brand officially entered China by the Beijing Science and Technology Co., Ltd. 3R Beijing Aiditaike full operation in the field of portable scanner have been is a leading brand in the country to Anyty (Aini Ti) Accelerating the adoption of portable scanner domestic on-site office, mobile office, and work site enforcement process!
Anyty (Aini Ti) Taobao Mall portable scanner HSA610 promotional
2011 formally in September stationed in China Taobao Mall, is the second in February 2011 into the excellent, May achieve strategic cooperation with Dangdang, in October 2010 and Shanghai World Expo after snike shoesuppliers; another new breakthrough, and with China Mobile, the integral and major channel e-Commerce is also actively expanding, developing Anyty (Aini Ti) Portable channels on the scanner in a milestone gift!
Anyty (Aini Ti) portable scanner schematic
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Anyty (Aini Ti) with the brand content from AnyTimeYes “mobile office” to promote the “3A Office” (any time (Anytime), anywhere (Anywhere) to deal with any business-related matters (Anything) has the same purpose; its Anyty (Aini Ti) aims for the popular business achieve on-site office, mobile office and the health of the brand.
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mobile office and field office is a new business model that allows office workers to get rid of time and space constraints, unit information anytime, anywhere to interact smooth flow of work will be more easily and effectively, more coordinated overall opebuy nike shoesration – the use of information technology software for moadidas outletbile phones, mobile phones and computers to establish interconnection interoperability of enterprise software applications, out of time and place limitations of the player at any time management and communication to help you improve management efficiency, promote growth of government and business efficiency.
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Aini Ti flagship store in Beijing Aiditaike Taobao Mall opened in a professional business portable scanner , the flagship store of digital electron microscopy, all products are advanced technology, product appearance unique, innovative, innovation, product quality guarantee, after-sales service have an advantage, perhaps many people would think stores can not be trusted, but then the old shop are mature from the store, please give us a chance to grow, we will give you unexpected results.
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end of this month, to celebrate the company official Taobao Mall Anyty (Aini Ti) flagship store officially opened on-line, and also thank you for the new Taiai old customers, the company official flagship store Taobao Mall Aini Ti audience be sold at 10% off mall prices, the National 包邮, at least 900 yuan fine to send another mouse.
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Wave of love bee museum and on the fourth floor wallpaper accessories area, “Japan puree n the packaging of the product description see Chinese photo / Ng waves
line experience, the online consumer, Taobao Mall Love bee museum and the new wave model home was cause for concern. However, opened less than three months, consumers have their sales, “the only green certified glue products” question.
In this regard, a lawyer, said the sale of non-compliance tide love bee products, or violations of the “People Republic of Consumer Protection Act,” consumers can make their compensation.
consumers question
the ministry Web site no grace flow green certification
August 15, own a new house is being renovated Valley President, from the West attracted to the outer rings in the four Huidong Shijingshan Taobao Mall tide love bee home gym, choose a plan environment-friendly glue to paste wallpaper .
been selected, Ms. valley floor in the museum and wallpaper and other supporting material zone, select the grace offered by Hangzhou Chemical Fiber Co., Ltd. produced the “special grace flow seamless cloth wallpaper glue.” (hereinafter referred to as “ex-special glue flow”), bag price $ 30.
“This product is well-known European and American Viscose careful research engineer for many years, the use of natural edible rice as raw material, extraction from polymer, non-toxic, odor-free, healthy environment.” Ms. Gu look to the product packaging, in addition to the above description, but also printed with ten rings connected to the “China Environmental Labeling.”
home improvements can not tolerate any careless, careful Valley woman wants museum and reception staff to provide such a product “green certification” of materials. The reception staff have said he is not factory workers, can not provide relevant materials.
to say to the receptionist, Ms. Gu is very puzzled, she asked: “If the certification is false, you bear any responsibility?” the receptionist said: “The provisions can be returned to the manufacturers.” < br />
Valley experience, Ms. Hall left with questions. After returning home, Ms. Gu logged Department of Environmental Protection official website. After some search, found Ms Gu, Ministry of Environmental Protection Data Center “environmental label certified companies” column, there is no special glue ex stream certification by China Environmental Labeling any information.
surprise, Ms. Valley this situation to the newspaper.
correspondent visited
two “Japan puree,” but not Chinese Description
August 18, the reporter came to the museum and home Taobao Mall wallpaper accessories area. Showcase in the commodity, the reporter saw the valley of grace that flows Ms. dedicated mortar, and several other similar products.
Reporter noted that the mortar are referred to as “environmental health products”, the raw material for the “edible rice.” In addition, there are two “Japan puree” printed on the packaging of full Japanese, do not see on the product name, manufacturer, origin and other content in Chinese.
According to the “Product Quality Law” (hereinafter referred to as “Quality”) Article 27 provides: “The product or its packaging must be true identity and meet the following requirements: First, a product Quality inspection certificate; Second,prima fila italia a Chinese marked the product name, manufacturer name and address; three, according to the characteristics and requirements, need to indicate the product size, grade, concentrations of the major components of the name and content, corresponding with the Chinese be marked … … “
imported goods is no exception, love bee tide sales of the products clearly inconsistent with the” Quality “requirements.
The reporter then ask the reception staff of these two “Japan puree” of Chinese materials, and to the quality of its advisory products. The receptionireebok freestyle hi punkst said, too many types of goods, he does not understand the specific quality, consumers can access the Internet.
“Since the museum and display samples, using the Internet to help businesses sell goods, and for businesses and consumers set up online trading platform, try the supermarket business as rental counter, have the responsibility to forward the consumer experience those who answer the quality of goods sold. “questioned the reporter on the spot.
Watch Description
“the only green certified glue” is not the only
Login Taobao Mall, the reporter found the ex-special glue flow. The glue in the product description states: “Well special glue flow only through the market hina Green Certification construction adhesive products.”
However, the reporter through the Baidu search, but also found another two claimed by the “China Green Certification” of adhesive products.
called “L-115 wallpaper powder” of adhesive products claim: L-115 wallpaper powder, is the use of Europe natural plant fiber raw material, polymer extract made of glued construction Polystyrene is the construction and decoration industry adhesive product of the few biodegradable, completely non-toxic, green health products.
by Hangzhou Jialifeng Chemical Co., Ltd. produced the “Jialifeng natural wallpaper wall covering adhesives” also claimed: March 2009, Jialifeng passed the State Environmental Protection Administration Certification of “China Green Product Certification.” This is the first wallpaper of domestic materials (including adhesive products) through “green product certification.”
Subsequently, the reporter also found that “Jialifeng natural wallpaper wall covering adhesives,” the product description and “glue special grace flow” almost identical, even the “China Green Product Certification” certificate number and the inspection reports are exactly the same. In the end Who is Li Kui? Who is Li Gui?
connect manufacturers
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certificate number and the inspection reports for the same situation, the reporter has connections Jialifeng company, a salesperson said, he does not understand the situation, not to answer questions. Reporters want to contact the person in charge, and the sales staff that can not contact the person in charge.
Subsequently, the reporter and special glue to connect the flow of ex-manufacturer – Zhejiang Chemical Fiber Co., Ltd. Hangzhou grace. A staff surnamed Zheng told reporters that they are from Jialifeng company into the goods, Jialifeng won the “China Green Product Certification.”
a reporter question, whether producer or producer addresses En flow are marked with a special glue Chemical Fiber Co., Ltd. Hangzhou grace, not Jialifeng company. In this regard, the staff is not to answer.
Next, the reporter consulted a 3.15 consumer complaint hotline, staff said, uh, special glue and Jialifeng flow natural wallpaper wall covering adhesives from different manufacturers processing , belong to two products. Two different names, number of green product certification should not be the same, green product certification test report can not be the same. Well flow behavior are fake and special glue, consumers complained to the business sector.
lawyers say
merchants selling counterfeit products escape responsibility
this , Minco Lawyer Wang Chengming that if love bee sold by tidal flow of special glue is counterfeit grace green-certified products, then their behavior is against the “People Republic of Consumer Protection Act.”
“PRC Consumer Rights Protection Law” states: consumers purchase and use goods, their legitimate rights are being infringed may apply to the seller for damages.
Wang Chengming that love bee tide as the seller, have the responsibility to better the quality of goods they sell. According to relevant laws and regulations, even if the wave of love bee does not know in advance the sale of goods there is a problem, could not escape liability.
with these problems, chanel handbagsseveral phone calls to reporters recently Taobao Mall Lei, vice president of love Bee tide (which is responsible for media), but has been unable to connect. Subsequently, the reporter found the company sales department, trying to find its Lei, but still failed.
● Links
Ministry of Environmental Protection Data Center:
be Green certified businesses can query
It is understood that construction adhesives used for interior wall covering wallpaper paste, its quality will directly affect the health of consumers, so consumers of viscose The use of extra attention. In order to sell their products, manufacturers have to play the green, health, safety card.
correspondent in the viscose market found that almost all of the adhesive products that passed the certification of green products, and printed on a “national environmental labeling.”
In addition to ex-special glue flow, the correspondent also the external packaging bearing the “National Environmental Label,” the U.S. special day adhesives, wall covering adhesives Kang clean room, natural indoor special glue was Gian certification survey.
network in the State Environmental Protection Ministry of Environmental Protection Data Center “environmental label certified companies” column, the reporter found out that the three products were not any information. In this regard, the ministry said the data center, a staff member, who received the green certified businesses and products will be displayed in the data field, and vice versa is not been certified products. Consumers can find violations reported to the Ministry of Environmental Protection.
According to the Beijing indoor environmental health testing centers Liu Min, currently certified green building products fake viscose market behavior is more serious. Identified as responsible for the enforcement of environmental protection department in the market is weak, it created a “Li Gui,” the proliferation of the status quo.

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Original thousand dollars on baby, one yuan in Taobao Mall can be purchased? The morning of September 1, Taobao Mall has a large number of buyers and baby photographed after being told not to pay shipping, businesses have put up a notice that Taobaonordstrom shoes system error, “one dollar 包邮” is not a business launch activities.
yesterday, Taobao public relations official says the department Taobao third-party software issues (buy real chanel earringsPo) fault in the current Taobao has “buy treasure” application to freeze the shelves thnike shoes buyere Working Group is addressing the issue further verification.
thousand Yuan goods one yuan to buy?
Wang like online shopping, is an Taobao up to people, often concerned about the number of spike activity Taobao. The morning of September 1, she learned the Want Want Group Taobao mall some shops to carry out “1 per 包邮” activities, immediately began to browse the Web. She saw many shop have this activity, some of the hundred, a thousand dollars of goods have launched a “one dollar 包邮” dazzling. She usually shop frequented by several captured some clothes and bags and pay the fee. Wang said that these prices add up to four or five hundred, this time he took only a few dollars on the photographed, full of joy.
She was also surprised, because usually some of the spike activity, goods are difficult to shoot, this time she was easily captured so many pieces. Sure enough, half an hour later, businesses have posted a notice saying that these products can not be shipped. Businesses on the page explains that this is not the launch of their activities, suspected Taobao system problems.
one hour more than 3,000 pieces of treasure to be shot away
Reporters landing Taobao Mall to see some related to the “one dollar 包邮” activities Goods already under the shelf. Involved in the activities of the shops have posted a notice explained that the Taobao system error. Woke up to find because a lot of goods to be photographed, prices are one dollar, can not ship. Reporters saw, Taobao Mall Yisiqiongni flagship store a winter jacket, one hour by 3164 customers photographed and payment.
“buy treasure” application has frozen the shelves
Yesterday, the reporter called Taobao public relations at the interview. At the head of public relations, said Wu Guanzhong, a preliminary investigation to confirm that the problem is that Taobao third-party software “buy treasure” abnormal program caused the software service provider for the Beijing Intelligent Network Technology Co., Ltd Amoy.
After consultations, the company commitment to involving consumers in accordance with each ID to 10 yuan Taobao Taobao red envelopes of cash to compensate the way, and within three working days. After the incident, Taobao will soon on the “buy treasure” application to freeze the shelves, the related transaction involving the seller has done a refund is processed, the transaction closed. The official said that Taobao will urge the Beijing follow-up Intelligent Network Technology Co., Ltd Amoy improve and strengthen the audit supervision of independent software developers to prevent the recurrence of similar incidents.

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February 12, 2004, the British “Guardian” article entitled “Hearing revolution: the online radio everywhere,” the article was first mentioned the concept of Podcasting. Adam? Mercury on August 13, 2004 launched the world first podcast, Adam? Mercury is also known as the “father of podcasting.” Subsequently, the Internet, launched a podcast on the storm. October 2004 using the google search, “Podcasting” search results in less than six one thousand; July 2005, the 800 million search results to a “podcast” search results 22 million iprada replica handbagtems; in March 2006 found that “podcast” in search results to more than 200 ten thousand, “Podcasting” search results more than 80 million bar. August 2011 I use google.hk search, “Podcasting” of about 17.2 million search results, “podcast”tiffany engagement rings about 120 million bar.
Podcast (Podcasting) word from the Apple iPod and broadcast sources of compound words, translated into Chinese and more podcasts. Podcast on an iPod to listen to the first representative of the audio broadcast.
Podcast initially closely linked with the RSS. RSS tools to get through various media sources, updates, access to media information the way this is the greatest podcast features. Podcast is the audio of the first, and later with the iPod can play video, and add RSS support for video, Podcast audio and video can support.
to podcasts from the Podcast, this audio and video services to be in China. The development of domestic podcast roughly from 2005. The first podcast is the only support a lot of audio podcasts, but many sites now can not open.
now, video podcasting has become the mainstream, often meaning the podcast RSS get updates do not include media resources, receive and approach.
audio podcast has been known anti-wave network, once in 2005, “Deutsche Welle” the world best podcasts, the only unit in the Chinese site. “Anti-wave” of audio information is transmitted mainly concentrated plus media comments. The main thrust of the anti-wave anti-traditional values, anti-traditional broadcasters, independent real.
most prominent feature of the audio podcasts and listen to the content in its way. Content with a grass-roots, by ordinary Internet users to share their own record or reproduce podcast site, reflecting the uploader interests and hobbies, travel experience can be prose or mood, it can be critical of rap music, it can occasionally get The thunder and lightning and other natural sound. Listen to the ways in mobile multimedia terminal, or on the computer, which can be customized via RSS, it can be to download the audio to a computer or mobile multimedia terminal, can also be downloaded online after listening to listen to. Podcast emphasized that mobile multimedia terminals, RSS customization, online and download can be. Although the domestic to the Podcast to learn to try, but based on past and current domestic needs of users, network access conditions, never out of the audio podcast audio forum routines.
audio podcasts, the existing two major problems. First, the content monotonous. To the user from the site builders are not very high activity. Many in the creation of audio podcasts to stop developing soon after. The current mood audio programs, mostly prose, drama, music, emotional type of program, the traditional studio approach, sound and creative small, poor sound effects. The Podcast.com on the classification of audio art and craft, car, business, comedy, education, family entertainment, financial news, food and cooking, video games, gossip, health, internet, children, medicine, finance, film, movies, music, news, shopping, sports, technology, television. Foreign and domestic media industry is very different, just now, many foreign podcast is very professional media practitioners, they provide a rich, high quality audio works. Second, the concept behind the construction site. Web sites are visually presented, popular video sites in linike shoes pricene with modern aesthetic and needs. Therefore, the attribution of the audio transmission should be in mobile multimedia devices. No direct access to the terminal mode of transmission, audio podcasts difficult to go far. Tudou from 2005 to this day, now it is still a small number of support uploading of audio podcasts, but its attributes have been transformed into the video-sharing site.

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SAN FRANCISCO, Aug. 10, 2007, the U.S. technology blog SiliconAlleyInsider (SAI) today published articles, 10 of the wmens wholesale clothingorld leading technology companies made the initial inventory of the business or origin, including the first for a paper manufacturer Nokia, Samsung Business Department Twitter and Odeo and other platforms from podcasts.
SAI that before any company in the creation, its founder, already has his own business ideas. With the changing market conditions, the user needs to adjust and investors new ideas, start-up companies after several years of operation, its business direction will be changed. This phenomenon, a large number of technology stanike skate shoesrt-ups who was especially evident.
and any current technology giants or well-known technology companies, initially had a little-known start-up companies. Admittedly, part of the company since its establishment, its main business has not been any major changes, such as Intel microprocessors has been engaged in development, from the outset in the Oracle database-related business. But for other technology giants, or well-known technology companies, their current business operations, compared with the first described as “worlds apart.”
The following is the SAI of the inventory of 10 technology companies in the initial business or origin:
1, Nokia

Nokia created in 1865, mainly engaged in manufacturing paper business. In 1898, the company turned to the production of rubber products. Nokia first trademark for the fish-shaped pattern.
Nokia e-business, Finland Cable Factory (FinnishCableWorks) was founded in 1912. Nokia 1979 with the Finnish manufacturer Salora TV co-developed an early wireless phones.
2, Samsung

Samsung was founded, mainly engaged in the production department and noodleforever 21s. Until the late 1960s, Samsung finally enter the consumer electronics market often
3, Nintendo

Nintendo game business can be traced back to 1887, the company first major production of playing cards, this cards used in Japan called “Hanafuda” card game. Nintendo this mode of operation continued until the 1960s. After a series of Nintendo trying to diversify, including the formation of a taxi company operating in the hotel and sell vacuum cleaners, and so on. 1970, Nintendo finally entered the video game business.
4, Sharp

Sharp, founder of the Japanese inventor early Chuan times (TokujiHayakawa). In 1915, Xia Pusheng released its first product, a very sharp for the mechanical pen, which is the English name Sharp “Sharp” (sharp) in origin. In 1964, Sharp developed the world first transistor calculator, the company also officially entered the technology industry.
5, Skype

Internet phone service Skype from file-sharing software Kazaa technology development team. With the same file-sharing service Napster, Kazaa has been the major record companies sued. Kazaa software jointly developed by the Estonian three programmers. In 2001, Niklas Wally Strom (NiklasZennstrom) and Jana Sifu Rees (JanusFriis) on the basis of the Kazaa software, set up a company.
preparation in the major record companies sued Kazaa, before the founders of Kazaa sold the company to SharmanNetworks company. Ze Strom and Friis then turn attention toward the Internet phone business, and in 2003 created Skype. In May, Microsoft announced $ 8.5 billion acquisition of Skype.
6, Panasonic

1917, Matsushita, founder of Matsushita (KonosukeMatsushita) electric light company in Osaka, the company he designed a lamp holder, but company executives believe that Matsushita design products useless. So Matsushita Electric Company to resign from Osaka set up their own company. Later, a fan manufacturer Matsushita received the insulation board orders, he used the money to develop a series of new products, including the new two-way plug and socket.
7, Motorola

Motorola by Paul Galvin (PaulGalvin) was founded in 1928, the company formerly known as the “Galvin Manufacturing Company” (GalvinManufacturing), the first major production of a power conversion equipment, is to facilitate Current time to drive home users use the radio to play the role of the battery instead of the radio. In 1930, Calvin manufacturing company purchased a number of technology patents, and eventually the car radio is used as a trademark company name “Motorola” (Motorola). “Motorola” for the “motor” (Chinese meaning “engine” or “car”, etc.) and “” Victrola “a mixture of two English words,” Victrola “phonograph of the early brands.
8, Hewlett-Packard

by the David Packard Hewlett-Packard (DavidPackard) and William Hewlett (WilliamHewlett) co-founded in 1939. They decided to use a coin toss determine the respective surname before and after the company name in the order, the result Hewlett won, the company name was called “Hewlett-Packard” (abbreviated as HP).
However, Hewlett-Packard was founded The company does not manufacture computers, but for other technology products provide test equipment in 1939, Disney bought the HP produced eight audio oscillators to be used for the film “Fantasia” to develop and test a new sound system.
9, Twitter

former Google employee Evan Williams (EvanWilliams) owns a company called” Odeo “start-up companies, the company is mainly engaged in podcasting (podcasting) platform software development and provide services to Williams, to invite their friends, another former Google employees Bizi Si Tong (BizStone) joined the Odeo. Apple in 2005, integration of the iTunes podcast features music service, the market leading platform to attract Odeo Podcast power drops, so Williams, Stone and other Odeo employees Jiekeduoxi (JackDorsey) decided to develop three named “Twitter” a new service.
10 Apple

Apple inception, mainly manufactures personal computers, although Apple is currently selling personal computers and the results are still impressive, but the company announced in 2007, Apple has removed the name “computer” words to reflect the fact that Apple products have been diversified. During the last quarter, iPhone smart phone and Apple iPad tablet PCs have been occupied for more than two-thirds of total revenue, and the iPad business scale for the first time more than the Mac machine (text / Tencent Technology)

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1 presents the contemporary media as a kind of “exception to the logic of” continuous development of stuttering (stammering) trend.
2. “old” media such as film and television, they are dead but not dead.
3. points to a diagnosis of schizophrenia and critical audio-visual (a / v, the acoustic / visual) culture of symptoms.
4. delirium (delirium) is a socio-political in nature and the world-historical.
5. the film is already a field analysis of the concept of schizophrenia, the situation in contemporary visual culture among the more confirmatory and universality.
6. the field of image analysis of schizophrenia to recognize the “real as illusion.”
7. the image of strength to the inherent heterogeneity of presented itself.
8. potential is a real strength.
9. image has the power to their play.
10. feelings (affect) is a self-sufficient force.
11. forger who, magicians, charlatans who, crooks, cunning and paranoia of the believers who were to be false signs and symptoms of power producers.
invisible machine
We do have good reason to believe that digital technology has completely changed the status of the media: the old mass media such as film, television and radio have been is more fragmented, non-hierarchical, and tubers (rhizomdiadora italiaatic) replaced by forms of media. However, this view can only be partially true. By observing the image of contemporary audio-visual media production level, I will film the movie machine devices or changes in the field of media and cultural schizophrenia as the starting point for analysis of the Declaration.
famous 1970s film theory as a device, “Visibility of the machine.” This view is the idea of ??the potential that the film can have a “real image” or “illusion as reality.” So the film is seen as a kind of support determined by the ideological position of the main body of the mass media. However, in this example of contemporary media culture which has been altered: audio-visual digital culture images are no longer “be treated as a real illusion” to attract us, but rather “as the illusion of reality” to attract us.
this change lies in the film machine unit itself, it should now be regarded as analysis of the heterogeneity of schizophrenia link producers and diversity – it closely with other audio-visual media forms together. Digital film machine unit must be seen as a complex clusters of schizophrenic “invisible machine.”
1, presented as a contemporary media as “the logic of exception,” continued the development of stuttering (stammering) trend.
laptops, mobile phones, network cameras, ipod, satellite television, web 2.0: new forms of media like no deep roots of wild plants (rhizomes tubers), like growth, they always grow in a more old media (newspapers, films, radio, radio and television) between. It is undeniable that the “old media” has been changed so it does not mean they are in the tuber-like networks completely disappear. TV news is no longer the only source of information, CNN and the Arab satellite channels in the competition, their blog and domestic news media in the competition, the proliferation of advertising on the network, Youtube and Twitter will become the media of all producers. But deeply rooted in the woods does not mean that the following will grow too quickly. Media has become personalized, fragmentation, specialization, and open technology, but they are still the mass media. So, this is not a non-growth logic of this is he, but an eternal growth process. Contemporary media culture can only be thought as a kind of “and … and …” shows a logical trend in the form of stuttering. This is a strength of schizophrenic logic and analysis must turn to the diversity of schizophrenia.
“We hate the tree, it is because inside our heads covered with grass.” When Deleuze and Guattari in their “A Thousand Plateaus,” which introduces a non-hierarchical model of the tubers, they said. At the same time they pointed out that in each tuber, the trees can and the same as the tubers grow. So, this is not a platitude: the old media is a tool of capitalist ideology, and the new media we question this ideology (interpellation) to liberate. The media “old” and “new” are two different ways of thinking and behavior, they are both positive and negative side, both to produce the most beautiful creation is also capable of producing the most horrible suffocation. Media is a complex and interwoven network, which consists of grass and tree structures.
2, “old” media such as film and television, they are dead but not dead.
the old mass media like a zombie or vampire, as has a strong regenerative capacity, the following examples confirm this.
a every Saturday night, “Idol,” “Ice Dance” and other popular TV shows and other programs are still able to attract a large number of viewers sitting in front of the TV. Not to mention the Dutch BNN show “large donations show”, and it can attract each a millionaire and 30,000 potential new donors, it already is the world major news. Film still retains or can regenerate a diverse appeal.
b is no longer the news media is indeed the most important producers or distributors, but it still has filtering. Only when the publicity is a network of eight o lock news, it only became really popular and widely tracked (like the Dutch “jump” – dance as propaganda). In this sense, the traditional media has become the network “manager.”
c mass media also use the new forms of media: foam broadcast (podcasting) is still a form of broadcasting, at eight o lock, eight o lock news is still news. “Did you miss the audience? You are not too timid and afraid to look at (large donations show)? Try again”, BNN Broadcasting Corporation on their website said so. In this sense, the new media did not weaken the power of traditional media, but is to enhance its strength. Fragmentation and diversity in all, has become a huge mass storage devices, databases and audio-visual files.
3, pointing to a diagnosis of schizophrenia and critical audio-visual (a / v, the acoustic / visual) culture of symptoms.
culture through the promotion of media analysis of schizophrenic, I am not advocating a pathological culture, nor is it called for one kind of madness disease. However, the clinical symptoms of schizophrenia does point to characteristics of contemporary visual culture, but also in criticism of this feature.
positive symptoms: an overflow of energy, intensity, and anything else connected with the liberation and re-create the explosion. As Deleuze and Guattari put it: “Connecticut-Connect-I-Cut”: the machine and body, the body starting from their own standards to liberate themselves (BWO, the Body Without Organs body without organs).
negative symptoms: intensity into a tense, inertia, apathy, implosion. Each of the production of both evoke its own counter-productive. This is the “capitalist schizophrenia” The internal core of the system (axioms), as Deleuze and Guattari have pointed out. Our image culture more of a schizophrenic delirium, more like a psychological analysis of dreams.
4, delirium is socio-political and historical world.
schizophrenia, delirium is located in the individual nature of the Oedipus dream the other end. The first is collective delirium, social and political in nature and the world-historical. In the “alienation” (Allienations) documentary which, Marek the Ismail (Malek Bensmail) shot in Algeria psychiatric clinics and doctors. Patients in extreme excitement, muttering and tension between the constant activity of. At the same time they coach shoestalk about is incredibly sharp, they continue to talk about the social and political nature of the topic.
This documentary also shows the differences between doctors and patients are no longer as big as before. Everyone felt that the contemporary situation crazy. Not only doctors and patients, and filmmakers and the audience are involved in the inner – and we share the same audio-visual media of our society delirium.
5, the film is already a field analysis of the concept of schizophrenia, the situation in contemporary visual culture among the more confirmatory and universality.
As 伊恩布坎南 (Ian Buchanan) has argued, “the body without organs” (body without organs), “assembly” (assemblage) and “abstract machine” the spirit of these three The concept of schizophrenia schema Deleuze called the Trinity reveals the cinematic image of the basic model. It comply with the framing (frame), camera and montage of logic. Viewfinder to select and scoping of the solution (deterritorialize) the image to a new way (without the body organs) to render a scene shot inside a closed variety of factors combined (assembly), a viewfinder, and the montage the strength of a link between the lens (abstract machine).
cinematic images but also operating a media culture more “abstract machine”, where it can be added to the power of a hegemonic and resistance.
6, the field of image analysis of schizophrenia to recognize the “real as illusion.”
classical film theory, film-based images (or as an intermediary image) concepts such as “express”, “effect” or “true illusion”, etc., has become a kind of “illusion as The real “image. This insight changed schizophrenia (Deleuze and neurobiology style) found that it considers the image has its own inherent nature of power (its ability to act on our hearts, to act on the world). Analysis of media culture schizophrenia at least consider the inherent nature of the four images (self) power: the potential power of performative speech acts of force, false feelings of power and strength.
7, the image of the internal heterogeneity of forces to render itself.
these forces do not provide a clear analysis of patterns. They all show the level of form and type of their own, they are anything change between the good and bad, noble and humble.
8, is a real potential strength.
“no realistic images than being surrounded by a large group of potential images.” Sentence Deleuze motto at all times pertinent. We see any image with other images in various ways to place the resonance (resonate), which includes images from our personal and collective memory of the memory image, to imagine the images, movies, images and other media and so on.
our memories stored in the film, video and film images into memory. In the movie “The Lady from Shanghai” (The Lady from Shanghai) to compete with each other in the real and imaginary, potential and reality to form a loop, the whole movie is like a hall full of mirrors. Hitchcock fiction into a collective memory. Collective memories and fictional infected color (Oliver Stone “JFK”?). Laura Dunn (Laura Dern) in “Inland Empire” (Inland Empire) in the Where? : In the moment, in the past, Poland, the United States? In the real or imaginary events of that level … … she is or has been trapped? In this film, it is not exactly the scene of her death, but clearly indicate the fictional, because we see a wide-angle lens is suddenly turned into a box to expand the view. This is one of the most naive of social reality?
9, the image has the power to their play.
analysis of media and cultural recognition of schizophrenic Another strength is the power of speech acts, is that Deleuze “discourse act (act de parole)”. Perhaps we should call “image behavior (act de I mage)”. Language philosophers convincingly demonstrated long-term performance of the power of words: a way to force something or done something of the force. In this sense, the words manipulated reality. Images have the same type of speech act (or possibly more) performative force.
even though everyone knows the image is performative, it still has an effect: it penetrates our consciousness, its own place among the images and the like. Of course, this effect is not new. Promotional image is such a long time at work. But this force the consciousness beyond the publicity. All images are the creative force of this speech act.
So, in a similar style, the images can be used in terms of story, to a minority ethnic band playing, that is, “to create the people” (creating a people). Image is a positive force can not be underestimated. “Battle of Algiers” (The Battle of Algiers) film on the Algerian war of independence has become a part of.
in the “Battle of Algiers” film video content level, the image of Algerian women are very conscious of the performative power: bleached hair, a perfect French accent and elegant dressed, the city never closed the French barricades. In a recent French film, this information is cynical: France, an ordinary man suddenly realized that a random ID checks and the whole social system of the absurd: he was eventually locked up in a police cell, then was sent to psychiatric hospitals, and finally lost their jobs. But if we create a false resume, subject to the social “rules of the game” and the lack of too many critical questions, everything will become normal up: how is this like? Very good! (? A va? Très bien merci!)
10, experience is a self-sufficient force.
schizophrenic feeling (feeling) is always too much: what is too much, too much injustice, too many can not tolerate sexual, too many images, it is always weaken the perception mechanism ability. But it is feeling (affect) to create more space. Deleuze shows how close-up experience is linked.
close-up lens is one of the most typical and most striking feature of the cinematic style of / audio-visual images. In what sense does the film contribute to the experience? Close-ups of faces and other body parts or objects to obtain a feeling or impression of the quality of performance. Eye lost its global perspective, disordered images directly touch us. “There is a feeling the power of self-sufficiency,” Brian Massu meters (Brian Massumi) said. Feel independent of the story or content.
feel the political level, it shows a unique gesture. Helen Mirren (Helen Mirren) as Queen Elizabeth, she gradually found that “the Queen on behalf of state” of such a representative of the force, which will this belief into the hearts of the Queen, “the power of such a sensitivity.

11, counterfeiters are, magicians, charlatans who, crooks, cunning and paranoia of the believers who were to be false signs and symptoms of power producers.
final We are back to being the first time that Deleuze, Orson Welles analysis of schizophrenia cases in the “fake” (F For Fake) film in Wales to play a magician introducing another liar story forged master Emile Prudhoe Iraq (Elmyr de Hory) in ten minutes forged out of Picasso masterpieces: the world is not a museum and the original can be distinguished. magicians know all this, but no people know how to operate the illusion of reality. art forger and destroyed copies of the differences between the original. liar manipulation of our expectations and learning to see (like “Lost” in the sand Young (Sawyer)). Artist (Director) of the most original and most generously to manipulate the game.
false power is being demonstrated is very difficult to restore the true, most of the time this is just a matter of choice, which a sensitivity of choice, even if it is often trapped and rational debates, moral principles or doctrines and beliefs into, but the real ethical evaluation is certainly creative potential, and this is the ultimate motpuma wikiivation for counterfeiters in the “illusion person “(Illusionist), we do not know Aisenhaimu (Eisenheim) if the start of his magic, but the Ombudsman Orr (Uhl) decided he knew what happened. The real magic or a trick is actually insignificant, love Sen Haimu motivation (love life) but the more important.
media is an inherent nature of the system, it relies on its own as an abstract machine, it always grows, expansion of and production of: from the most cruel and horrible to the most beautiful and noble and it is always the production and anti-production. schizoid analysis is not a disease, but as the power to understand the inherent nature of the image of a process and methods, as we They must be first split operation (but not crushed) are.
brain and screen with an intimate and complex to maintain contact, whether good or bad, the camera has been through our awareness, but also determines the brain on the screen we can see how many parts, whether they are good or bad. film machine unit is no longer a cause visibility of the machine, a visible machine.

visual culture of the new instructions with the fact that the film industry: the screen is between the world and the brain cell wall, it is the image of the intermediary, which produce a variety of “invisible” power, it should be seen as “not visible machine “.
Author Description:
Patricia? products Manchester (Patricia Pisters) is a media culture and the University of Amsterdam professor of film studies, but also the media Studies of the Head of her were included Megan, Paris and Amsterdam, studied English, French and Film Studies from 1993, she began as the University of Amsterdam study of film and television guest lecturer in 1998 she passed her PhD thesis, entitled “From the eye to the brain – Deleuze: the main body of film theory in the reconstruction,” the article dedicated to the research works of Deleuze philosophy and its significance of film theory, she was once a famous movie magazine “Skrien” editor, has served as the Rotterdam International Film Festival organizers and the Netherlands Foundation for Culture, Radio, , she is director of the Netherlands Association (DDG) member of the advisory committee.

She works mainly on: the issue of perceived attributes of the film philosophy, the ontology of the image, the screen political culture and on the “brain that screen,” the theme of neuroscience research is currently published works include “The matrix of visual culture : study together with Deleuze in film theory “(Stanford University Press, 2003),” Shooting Family: Cross-national media and cross-cultural value “(with the temperature? Shi Tate, eds, Amsterdam University Press, 2005) “Note that the screen” (and zap? Kuzha Man, Wanda? Shitelaofen eds, Amsterdam University Press, 2008) she received in 2010 during the Bauhaus University in Weimar, Germany IKKM Media Philosophy funding, completed a book entitled “Neuroimaging: Deleuze philosophy and digital movie screen culture” manuscript, forthcoming from Stanford University Press. The book puts forward in the digital era, a new screen image mode: nerve Images in July 2010, she and Rossi? 布拉伊多蒂 professor at the University of Amsterdam officiated at the International Deleuze Studies, the meeting will include art, science and philosophy, divided into exhibition and conference on Germany Razvan two parts of the theory of public debate, which she chaired the Amsterdam study of Deleuze website address: www.deleuze-amsterdam.nl

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